Showcasing world-class design standards and digital experiences, T Star Cellular debuts flagship store in Taipei 101—features TCIT Media for audience analysis

08 20, 2014
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T Star Cellular opened their Taiwan flagship store at Taipei 101 with huge fanfare on 8/13.  Creating a telecommunications outlet precedent, T Star crafted a sensory experience for all five senses.  Visitors experienced sight, sound, smell, taste, and touch combined with mobile devices.   Ninagawa Mika, Japan’s world-renowned photographer, director, and teacher served as artistic director, leading the planning of a series of complete digital interactive touch devices and the technology-rich sensory experience.  TCIT Media software was used to intuitively interact with content through face detection and color recognition.

TCIT Media allows consumers to intuitively interact with the content through face detection and color recognition.

TCIT Media allows consumers to intuitively interact with the content through face detection and color recognition.

Taipei 101 in Taiwan is not only a landmark, attracting thousands of tourists every day, but also home to more than 120 companies and over a thousand employees.  T Star Cellular’s flagship store is located in the busiest mall in the Central District.  The location is ideal for T Star to showcase their world-class telecommunications products and to expand their service offerings. In addition to the experience of new mobile devices and 4G whirlwind speed, the Taipei 101 flagship store also showcases the latest digital interactive technology.   AOPEN has integrated TCIT image analysis software, providing facial recognition and visitor statistics such as number, gender, age, dwell time and customer behavior patterns.  All combining to provide precision marketing help for T Star Cellular.

TCIT Media and digital signage are combined to play the most appropriate content based on the age and gender of the audience.

TCIT Media and digital signage are combined to play the most appropriate content based on the age and gender of the audience.